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This website (“Site”) is operated by YCrib, Inc. (D.B.A. Ethos), a company incorporated under the laws of the United States (“Ethos”, “we”, “us” and/or “our”). Our address is 114 East 25th St., New York, NY 10010. 

The business responsible for your Personal Information is the Ethos company with whom you contract as a customer, member or membership applicant (“Ethos”, “we”, “us” and/or “our”).


This privacy policy (“Policy”) applies to Personal Information that we collect from you as a user of this Site or as a membership applicant, member, customer, or guest (“you” or “your” being interpreted accordingly). It provides information on (1) the Personal Information that we collect and how we use and disclose that information and (2) the privacy rights California residents may have relating to their Personal Information under the California Consumer Privacy Act (“CCPA”) and how those rights can be exercised.

‘Personal Information’ as used in this Policy means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual or, if required by applicable law, a household. All other capitalized but undefined terms shall have the meanings assigned to them in applicable laws.

By using our Site or submitting your Personal Information you are taken to accept the terms of this Policy, so please read these documents carefully. If you do not agree to this Policy, please do not access the Site or otherwise submit Personal Information to us.


The following describes (1) the categories and sources of Personal Information we collect, (2) examples of the types of information that fall within each category of Personal Information collected, (3) how we use each category of Personal Information, and (4) how we disclose Personal Information.


Categories and Sources of Personal Information

We collect this type of information from:

  • You, such as when you sign up for our newsletter, request informational material, create an account, make a purchase, or contact customer service.

  • Third-party services, such as online travel fare aggregator websites, when you make a reservation through the third party.

  • Other third-party partners, such as brands with which we are collaborating or co-hosting events.

Representative Data Elements

Data elements in this category include name, address, e-mail address; business address and phone number; gender, and date of birth.

We may also collect Contact Information for related persons, such as your family members, guests, or authorized users of your account.

Purpose for Collecting, Using, and Sharing the Personal Information

We use Contact Information to identify you and communicate with you, including:

• To process your membership application;

• To process fee subscriptions;

• To process, confirm, and fulfill bookings at our hotels and events;

• To send transactional messages (such as order confirmations and account information);

• To send you surveys, marketing communications, promotional offers, and other information you’ve requested;

• To personalize our communications;

• To provide customer service; and

• For our everyday business purposes in accordance with the law, such as for legal and regulatory compliance, security and fraud detection, and/or to enforce our rights.

Categories of Other Entities to Whom Personal Information is Disclosed

We may disclose Contact Information to:

  • Our partners to whom you’ve instructed us to send your information so they can communicate with you;

  • Vendors who match and serve our targeted advertisements on social media platforms and other third-party websites; and

  • Our Service Providers that: maintain our customer database; provide data storage processing; send communications on our behalf; help improve your online experience; process your payments; and provide fraud monitoring and detection services.

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